![]() To add insult to injury, Elford says Golfsmith’s asking price was borderline ridiculous. He gave us 20 minutes and looked at his phone the whole time.” Eleven hours by plane for four of us at the cost of $30,000, and he (the Golfsmith exec) forgot our meeting. “We went to have a meeting with them about four years ago,” says Elford. Privately the couple planned toward their ultimate goal of global ownership and had to go through Golfsmith to get it. It’s something we can do together.”īy 2013 the Brangelina of British golf acquired the Lynx brand outright for Europe and set out establishing it as a player on their home turf. ![]() When I was offered Lynx, I said to Steph ‘I don’t want to do it unless you want to do it.’ Steph’s very good with money, a very smart, very clever woman, so it’s kind of our baby in a sense. “We have seven children between us, so we’re a nice, big happy family. “It sounds a bit schmaltzy,” Elford tells MyGolfSpy. In 2011 the couple welcomed their 8 th child when they became the official licensee of the Lynx brand in the UK and Europe. They’re a typical British couple, if by typical you mean a 35-year golf industry vet and a published author/noted newspaper journalist/former bank executive with a seven child blended family. Led by a husband-and-wife team from Great Britain, Lynx is locked, loaded and ready for another go.Īnd Now For Something Completely Different Lynx died in bankruptcy in 1998, but like Hogan before it, the brand poised to make a North American comeback. Fred Couples and Ernie Els won majors with Lynx irons, and Couples’ early 90’s T V commercial for the original Boom Boom driver remains a YouTube favorite. You youngsters may think of Lynx as one of Golfsmith’s el-cheapo house lines, but it did have a nice 27-year run as a small but influential premium brand. Dunlop, Ram, and MacGregor were as much a part of that era as Dacron polyester and shoe-kilties. If you’re a golfer of a certain age with a non-substance altered memory of the 70’s through the 90’s, you no doubt fondly recall some of the long-lost brands of the day.
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